I was with a potential new client this morning. Like many small to medium sized businesses I come across, they didn’t use an agency. They occasionally used some outside design resource, but had an in house designer for the general everyday prettying up of material. (Their words not mine). During our conversation we agreed that [...]
I looked in my purse this week and realised that I have no less than 8 store loyalty cards – It seems to me that every man and his dog is ready to give you their loyalty card these days and no doubt, these stores believe that a loyal customer will cost them less to [...]
Is Honesty Always The Best Policy? Having spent the past ten years running a business in France, it’s a relief to be back in the UK where you’re not constantly disappointed by the level of service you receive from suppliers. One memorable occasion was when I had to post important legal documents to Paris. When [...]
Why do consumers abandon online purchases? For one of our clients we identified that a few orders each month were registering on the system as ‘incomplete’. This can easily be ignored by a lot of webmasters and e-commerce site owners. We set ourselves a task to look into why these few orders weren’t being completed. [...]
Social media etiquette in the workplace – Do’s and Dont’s Did SHE really tweet that her client’s image wasn’t up to scratch? Did you SEE the pictures of Mike’s 40th party on Facebook? So I SEE through LinkedIn that Andy is looking for a new job – when I was thinking of promoting him. Just [...]
Creatives. Those strange people with funny ideas. I say, funny ideas good. No ideas bad. And when it comes to brands, ideas are imperative. Look at the world around you… think about why you chose the car you drive, wear the shoes you wear, or even work with the companies you work with. At the [...]
I’d argue that it wasn’t. Today is landscape means that it’s possible to tailor messages and communication to a more tightly defined segment. Effectively targeting an audience has always been the corner stone of efficient communications. Defining who a brand wants to talk to and what is relevant to them is key to resonance and [...]
Hairdresser slapped £950 bill for pictures!! Images aren’t free – new evidence emerges! Interesting article from Bachelor & Brignall in last Saturday’s Guardian Money section (9th March 2013). This is the bit where the Guardian trouble shoots consumer rights on behalf of the public who have come a cropper in some some way often with [...]
What brand am I ? What brand are you? If I were a brand, who would I be? Well, it is said that a ‘brand’ represents a promise – and I like to think that I keep my promises. I also aspire to what a brand represents; brands that are confident, are not afraid to [...]
UK internet penetration continues to rise Whats all the fuss about? UK internet penetration continues to rise, mobile web access was 45% in 2011. Amongst 16 – 24 year olds 71% use mobiles to connect to the web. Growth in e-commerce sales are up 17%, Christmas 2012 v 2011, representing 12% of UK retail trade [...]