I won’t bore you with how long I’ve worked in this industry but let’s just say that I remember when the first Apple Mac appeared in the studio. Before the advent of the computer ideas were sketched out with paper and pen, visuals skilfully hand rendered and coloured in with markers, and copy marked up [...]

Creatives. Those strange people with funny ideas.  I say, funny ideas good. No ideas bad.  And when it comes to brands, ideas are imperative. Look at the world around you… think about why you chose the car you drive, wear the shoes you wear, or even work with the companies you work with. At the [...]

Winning pitches against other agencies is hard, whoever you are.  And the reasons for losing them can sometimes be quite baffling.  Last week, for example, we lost out because our idea was ‘too creative’. Now, call me dillusional, but surely asking agencies to go head to head is all about finding the most cutting edge [...]