Whatever happened to the paperless office? Speaking for me my desk still has piles of paper on it, which I work through methodically. Paper, it seems is still alive and kicking! From a communications perspective we are constantly trying to challenge and stimulate our target audiences. People still talk about great TV ads in the [...]

Having recently read yet another article mis-quoting the power and success of email in a business publication. It claims open rates from mobile have increased by 34% in 5 months, it talks about internet users spending 11% more time checking email than social media sites. I wanted to put the record straight and add some balance to the arguement.

Direct mail may not seem as sexy as digital, but the proof is in the response. Recent studies have found that digital campaigns supported by direct mail drives 40% more traffic online. Digital in isolation still won’t communicate with all segments of the population. Take the over 60s for example – many of whom are [...]