The second meeting of Intouchables Live again prompted some lively debate. The debate continued to focus on the importance of knowing and understanding your audience, as a starting point for any communication. This led neatly onto our main topic of discussion – messaging. All successful communication depends on delivering your key messages in a way [...]

The first meeting of Intouchables Live prompted some lively debate.  The debate focused on how better targeting can assist in improving results. We all agreed that despite coming from very different businesses, there was a strong common thread. The potential audience for all of our products and services is broad and has varying levels of [...]

A good logo is simple, memorable and versatile. The best logos resonate with meaning and are so instantly recognisable that they can even be distinguished with parts missing. How many of these can you name? Enter your answers in the comments box below for the chance to win a £20 high street voucher.