It’s an exciting moment. You’ve comissioned some creative fireworks and you’ve launched your communication. Your expectations are sky high. At InTouch marketing we talk about ‘audience, message, media’, and lastly ‘measure’. Most businesses follow the route down the first three avenues but for some reason never make it back home via the ‘measure’ road. Hopefully [...]

Last month we ran a short survey about what communication channels businesses were using more or less of compared to last year. The results showed a shift towards electronic media such as email, social media and web. It also indicated that most other channels were being utilised at about the same level or even slightly [...]

ActionAid launches guerilla marketing campaign against Asda Campaigners from the charity ActionAid have been slipping secret messages into the pockets of George at Asda clothing, urging customers to support their campaign to improve the working conditions of factory workers in South Asia. Customers that find one of the messages are asked to send a message [...]

I have a friend who every so often gets on his high horse and scorns his local council, despite his wife working there.  I get the same old lines: “Why do they spend all this money on advertising? Everyone knows it’s just a waste.”  “We all know what they do, and even that, they just [...]

As a mother of two young children I see how technology is already impacting their lives. Gone are the days where I remember rushing home from school to catch 90 minutes of Grange Hill and Blue Peter before the boring six o’clock news started.  Instead, my three old watches TV on demand – pausing and [...]

One of my personal bug bears is doing things for the sake of doing them. I’ve been a marketeer for a long time (too many years to admit to!) and I feel passionately about putting the customer/consumer at the heart of everything we or our clients do. I am though concerned that too many of [...]