How far would you push the truth to ensure you maximised profitability? I’ve been struck recently by a number of things which have made me more cynical. I was listening to the radio this weekend and was fascinated to learn after all the hype about plastic carrier bags that, in fact, you need to use [...]

1.      PR puts you in the driving seat Don’t be a bystander when it comes to telling others about your business. Understanding PR, what it can do and how to use it is one of the wisest investments you can make. Taking control of how you are communicating means planning ahead to make the most [...]

At the risk of sounding like a grumpy old man, I am concerned that the media must take responsibility for some of the lack of consumer optimism. Why do they feel the need to constantly tell us we will all be much worse off as a result of the VAT rise. Yes the rise is [...]

There is no business like politics for using PR. And earlier this week on the Today program on Radio 4, I wondered if there was a PR story which was a copy of another story – the basic idea seems to be that by focusing on a family issue, it can be hijacked.  Whenever I [...]

I am not a big follower of cricket but I could not help but be drawn into the betting scandal that is currently surrounding Pakistan’s cricket team with regards to the fourth test against England on their current tour. At the moment it’s all just ‘allegations’ but I feel that the damage has already been [...]

£656,000 seems a bit steep, the last fine I got was about 10,000 times smaller than that. Luckily I was just parked on a double yellow line outside Blockbusters, which isn’t really in the same league as speeding through Switzerland at more than 170 mph. The Swiss method of means testing the guilty party does [...]

It shouldn’t come as a shock to anyone that in a survey published today by PRWeek/OnePoll, 52% of respondents said that the worst thing about the 2010 World Cup was England’s dismal performance. Nor is it surprising that the 81% of respondents who claimed they were happy with England squad selected by Capello before the [...]

The long-held assumption is that editorial coverage generated through public relations has greater value than equivalent advertising. Certainly, many of the trade publications, in particular, have seen advertising revenue plummet over the last ten years, resulting in an increasing trend of charging for editorial coverage, otherwise known as colour separation charges. And this is where [...]