It’s a common question. But the benefits of running a good scheme can reach far beyond the cost, and it can become a vital communication tool to help raise awareness of your business’s goals. People create the profit for any business (not just the sales force, of course). However the barriers to continual improvement and [...]

I looked in my purse this week and realised that I have no less than eight store loyalty cards. It seems to me that every man and his dog is ready to give you their loyalty card these days and, no doubt, these stores believe that a loyal customer will cost them less to serve [...]