It’s no longer enough to simply have a website; it needs to be seen as your most effective lead generation tool. Then Once there were spoken stories. Then there were books and magazines.  Then recordings and radio. Then cinema and TV. Now there’s all of the above plus the internet. But in communication terms the [...]

The Obama election victory was not won online and neither will the UK general election. Here’s why. The success of the Obama campaign had less to do with the use of new technology and far more to do with good organisation and its empowerment of its supporters at grassroots level. Despite all the attention that’s [...]

If you are old enough to have witnessed the birth of the internet, you will remember that ‘me too’ websites were all the rage. It was much more important then to BE online than have a reason for being there, whatever it cost. And how the internet designers cashed in! Thankfully, the rise of the [...]