Love Management Accounts

Client

Love Bookkeeping

 

Sector

Financial Services

 

Service

Branding

 

Date

2018

Brief

 

Formerly known as Love Bookkeeping, this small accountancy business wanted to present themselves as offering a far wider range of services than just bookkeeping to help expand their client base.

 

What we did

 

Clearly, a change of name was vital. Unfortunately, and somewhat surprisingly, other accountancy firms already exist with Love in the name. But losing touch with the established Love name, the surname of the business owner, was deemed a step too far. A clear case of baby and bathwater. The solution was to keep the word Love but add a new and more appropriate descriptor – Management Accounts – solving the naming issue and elevating the brand beyond bookkeeping.

 

Building on the fresh foundation of a new brand essence - 'Your Finance Sherpa' – InTouch designed a new logo using a more up-to-date palette of colours and a symbol that hinted at financial acumen and mountain ranges. In essence, Love's mission is to help you find your way safely through your financial challenges.

 

 

 

 

© 2018 INTOUCH MARKETING  STUD FARM STABLES  EAST END LANE  ADDERBURY  OXON  OX17 3NW    T: +44 (0) 1295 261 161   E: agency@intouchmarketing.co.uk  VAT NUMBER: 687 5602 92

Photo credits: Home page: People by Headway. What's your why? page: Spark by Morgan Sessions, Coffee by SnapbyThree MY, Woman on mobile by Becca Tapert. All at unsplash.com.